Radio and Prank culture

Radio, another medium used in today’s society either for entertainment or informative news. In today’s radio entertainment, pranks, hoaxes and practical jokes are co-creative cultural performances which often refers to being a ‘social experiment’ according to Smith (2008). He also states how a person can experience being humiliated and making them have high anxiety or depression after prank calls have been made. Whether it’s just for laughs or to boost a radio company’s ratings, it’s certainly sweeping across the radio entertainment today showing controversy.

Australian comedy duo, Hamish and Andy, are one of the few radio hosts who prank calls people live for others enjoyment and entertainment.

hamishandyofficial (6 Sept, 2016). Random Job Reference. YouTube

Although the prank culture can be fun and games, it can definitely sometimes come across as bullying or harassment. Lewis H. (6 April, 2017) believes many people become victim and often feel humiliated, thus leading up to suicide or accidents.

‘Hang up immediately. If you keep getting prank calls, you can make a complaint to the local police. They can then investigate, and, if necessary, prosecute the person who made the call’ (Lawstuff Australia, 6 June 2010).


hamishandyofficial (6 Sept, 2016). Random Job Reference. YouTube, Retrieved from

Lewis, H. (6 April, 2017). It’s Just a Prank, Bro: inside YouTube’s Most Twisted Genre, Retrieved from

Prank Calls (6 June, 2010). Lawstuff Australia – Know Your Rights – Topics – Prank Calls, Retrieved from

Smith, J. (2008). Vocal Tracks – Performance and  Sounds Media. Retrieved from, Google Books 


Television advertising and Agenda Setting Theory

The media is known to be a powerful communication tool in today’s society, particularly in television advertising. According to Mccombs, M., Valenzuela, S. (2007), the agenda setting theory by the media tells us what to think about particular issues whether it might be economic issues, social, science, politics or health. The main purpose of the agenda setting is to create a moral society by changing people’s opinions, while still maintaining public interest. The theory attempts to solve how public awareness and concern of important issues can be created by news media.

Theorists, Dr. McCombs, M. and Dr Shaw, D. (n.d.), were the first to build off these assumptions and develop it into a theory that is now known as Agenda-setting. Both professors have created a diagram explaining the algorithm of the agenda setting.

figure 1. ‘Dr. Max McCombs and Dr. Donald Shaw agenda setting algorithm’ Quatro, G. (30 Nov, 2014)

In Figure 1 Quatro, G. (30 Nov, 2014), represents that Dr. Max McCombs and Dr. Donald Shaw’s agenda setting algorithm theory is intended to apply to the news media, although in certain cases it has been applied to other areas of the media and in messages which they transmit to audiences. The theory significantly influences in educating the public by addressing the issue/s and making the audience aware.

Mass media forms an integral part of any society and plays an important role of spreading information. The Agenda-Setting describes a very powerful influence of the media as well the ability to tell us what issues are important.

More information about the agenda setting, The Agenda-Setting Function of Mass Media by Maxwell E. McCombs and Donald L. Shaw.


McCombs, M. and Shaw, D. (n.d.), The Agenda-Setting Function of Mass Media. Retrieved from

Mccombs, M., Valenzuela, S. (2007), Redalyc.The Agenda-Setting Theory. Retrieved from

Quatro, G. (30 Nov, 2014). Agenda-Setting Theory, Inter-Mediates. Retrieved from

Universiteit Twente. (n.d.), Mass Media, Agenda Setting Theory. Retrieved from





Hard News vs Soft News

Rachel, D. (3 February, 2017) explains soft news is generally information that is used for entertainment or human-interest stories. Hard News on the other hand is typically information that is a concise and more in-depth news coverage.

According to Newman, N. (May 27, 2016), when it comes to politics, war, economics and crime, it used to be considered hard news.On the other hand, arts, entertainment and lifestyles are considered soft news. This is a great guideline making it more distinguishable between hard and soft news.

We discuss two articles with the same topic written by two different journalists for the general public consumer. The subject matter was about the High Court challenge to the Government’s postal poll vote.

ABC News article is a more professionally written report and includes concise information although it is relatively short. However, the Sydney Morning Hereld news consists mainly of the writer’s perspective and views from Mark Dreyfus himself. This could be considered hard news compared to ABC News.

Which is better? Everyone has a different perspective about the way we perceive information and how they interpret the content.  We discuss two articles with the same topic written by two different journalists for the general public consumer. The subject matter was about the parties challenging the validity of the postal survey, arguing the Turnbull government does not have the authority to appropriate the $122 million in funds for the vote. The difference between these two articles is their communication styles, how they are written, and their informativeness



Davidson, B. (24 June, 2016). Maroons legend Billy Slater to be announced as ambassador for Qld thoroughbred racing, Gold Coast Bulletin. Retrieved on 2016.

Philip, M. (24 June, 2016). Racing Queensland unveils league legend Slater as official ambassador’ QLD Goverment. Retrieved on

Newman, N. (May 27, 2016).  Research Associate, Reuters Institute for the Study of Journalism  and On. Distinctions between Hard and Soft News, Digital News Report. Retrieved on

Rachel, D. (3 February, 2017). What Is Hard News and How It Differs From Others Types of Storytelling, The Balance. Retrieved on .

Film and Sexism

Sexism in the movie and television industry is continuing to become more prevalent than ever. According to Australian Council, Woman in Theatre (2012), recent studies shows women are however experiencing sexism through gender pay gaps and a lack of recognition and reward.

Hollywood actress, Patricia Arquette’s is one of the few female actresses who have spoken out about discrimination in films. In last year’s Oscars acceptance speech and winning her supporting role in Boyhood, Patricia Arquette’s makes a statement about wage equality.

Patricia Arquette’s Oscars Speech

“To every woman who gave birth, to every taxpayer and citizen of this nation, we have fought for everybody else’s equal rights. It’s time to have wage equality once and for all. And equal rights for women in the United States of America,” she said.

However, it is evidently clear the the future for women in the media industry is looking positive, particularly with the recent success of female fronted features such as Hidden Figures and the Wonder Women movie which is the highest budget film ever directed by a woman this year to date. Women are becoming more predominant in the film and television industry and this trend will continue to grow over the years.


Jennifer Lawrence Blasts Sexism in Film Industry (2015). ABC News, Retrieved from

Patricia Arquette Winning Best Supporting Actress (2015). YouTube, Retrieved from

Pearson, Georgina (2011). Gender Equality, a Huge Issue in the Australian Screen Industry. Mumbrella, Retrieved from

Women in theatre (2012). Australia council, Retrieved from